Background: This notebook aims to optimize the marketing campaigns. Specifically, we will achieve: - What percentage

Background: This notebook aims to evaluate whether a pricing test running on the site has been successful. Specifically,

Background: This notebook aims to build a machine learning model that predicts the probability that the first transactio

Background: This notebook aims to predict when employees are going to quit by understanding the main drivers of employee

Background: This notebook aims to perform a funnel analysis for an e-commerce This notebook covers: Data Cleaning (joi

Background: we have data about users who hit our site, whether they converted or not as well as some of their charac